A boutique skincare brand that finally converts
A full storefront rebuild for a boutique skincare brand, designed to convert organic traffic into repeat customers.
Lumen & Co. came to us with a Shopify theme that looked generic and loaded slowly on mobile, where most of their traffic originated. We rebuilt their storefront from the ground up with a custom design system, a streamlined checkout flow, and a content structure built for search visibility.
The result was a site that not only looked like a premium skincare brand, but performed like one — with sub-second load times and a measurable lift in conversion rate within the first quarter.
“We saw a double-digit jump in completed checkouts within the first month after launch. The site loads faster, the checkout is cleaner, and the brand finally looks the part. Three months on, the results are still compounding.”
Sofia Bianchi — Founder, Lumen & Co.
- +148%
- Organic traffic
- +62%
- Conversion rate
- 1.2s
- Page load time
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